Justin Timberlake is preparing to make a strategic move to promote the success of his upcoming album, ‘Everything I Thought I Was’. Reports suggest he is planning a documentary that sheds light on the creative journey behind the album, a move aimed at differentiating himself in the competitive music landscape.
Concerned about the potential impact from Usher’s recent album and Taylor Swift’s upcoming release, Timberlake is leaving no stone unturned. With ‘Everything I Thought I Was’ releasing on March 15, the singer is taking a calculated step after his previous release ‘Man of the Woods’ received a lukewarm response.
After a six-year hiatus, Timberlake aims to make a triumphant return to the music industry. His decision to make a documentary about the album’s production process is a testament to his commitment to ensuring its success. The documentary, which is planned to be released on the streaming platform, is reminiscent of the successful ventures of artists like Taylor Swift and Beyoncé.